AI ToolHub

Brevo vs Klaviyo

A detailed comparison of Brevo and Klaviyo — features, pricing, pros & cons, and which one is right for you.

Last updated: April 14, 2026
MonthlyAnnual
Brevo

Brevo

4.4(3,456 reviews)
Free tierFrom $19/mo
Klaviyo

Klaviyo

4.6(23,456 reviews)
Free tierFrom $45/mo

Pricing Comparison

PlanBrevoKlaviyo
FreeFreeFree
Starter$19/mo$45/mo
Business$49/mo$60/mo
EnterpriseCustom—

Feature Comparison

FeatureBrevoKlaviyo
A/B testing
Automation
CRM
Email campaigns
Free tier
Landing pages
SMS marketing
Segmentation
Transactional email
AI recommendations
Analytics
E-commerce integration
Email automation

Pros & Cons

Brevo

Brevo

Pros

  • Generous free tier
  • SMS marketing
  • CRM included
  • Transactional emails

Cons

  • Limited automation on free
  • Email design dated
  • Support can be slow
Klaviyo

Klaviyo

Pros

  • Best Shopify integration
  • Powerful segmentation
  • Predictive analytics
  • SMS + email

Cons

  • Expensive at scale
  • E-commerce focused
  • Learning curve

The Verdict

Overall Winner: Brevo

Brevo edges ahead with a 4.4 rating and stronger feature set, though Klaviyo remains a solid alternative, especially with its free tier.

Best Value

Brevo

From $19/mo

Most Features

Brevo

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Brevo to Klaviyo (or vice versa) without losing data.

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