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Brevo vs ConvertKit

A detailed comparison of Brevo and ConvertKit — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Brevo

Brevo

4.4(3,456 reviews)
Free tierFrom $25/mo
ConvertKit

ConvertKit

4.6(2,456 reviews)
Free tierFrom $29/mo

Pricing Comparison

PlanBrevoConvertKit
FreeFreeFree
Starter$25/mo$29/mo
Business$65/mo$59/mo
EnterpriseCustom—

Feature Comparison

FeatureBrevoConvertKit
A/B testing
Automation
CRM
Email campaigns
Free tier
Landing pages
SMS marketing
Segmentation
Transactional email
API access
Analytics
Commerce/payments
Templates
Visual automations

Pros & Cons

Brevo

Brevo

Pros

  • Generous free tier
  • SMS marketing
  • CRM included
  • Transactional emails

Cons

  • Limited automation on free
  • Email design dated
  • Support can be slow
ConvertKit

ConvertKit

Pros

  • Creator-focused
  • Visual automations
  • Generous free plan
  • 30% recurring 24mo

Cons

  • Limited design options
  • Basic reporting
  • No A/B on lower plans

The Verdict

Overall Winner: Brevo

Brevo edges ahead with a 4.4 rating and stronger feature set, though ConvertKit remains a solid alternative, especially with its free tier.

Best Value

Brevo

From $25/mo

Most Features

Brevo

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Brevo to ConvertKit (or vice versa) without losing data.

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