AI ToolHub

Brevo vs ActiveCampaign

A detailed comparison of Brevo and ActiveCampaign — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Brevo

Brevo

4.4(3,456 reviews)
Free tierFrom $25/mo
ActiveCampaign

ActiveCampaign

4.5(3,456 reviews)
From $29/mo

Pricing Comparison

PlanBrevoActiveCampaign
FreeFree$29/mo
Starter$25/mo$49/mo
Business$65/mo$149/mo
EnterpriseCustomCustom

Feature Comparison

FeatureBrevoActiveCampaign
A/B testing
Automation
CRM
Email campaigns
Free tier
Landing pages
SMS marketing
Segmentation
Transactional email
API access
Analytics
Commerce/payments
Templates
Visual automations

Pros & Cons

Brevo

Brevo

Pros

  • Generous free tier
  • SMS marketing
  • CRM included
  • Transactional emails

Cons

  • Limited automation on free
  • Email design dated
  • Support can be slow
ActiveCampaign

ActiveCampaign

Pros

  • Best-in-class automations
  • Built-in CRM
  • ML features
  • 900+ integrations

Cons

  • Steep learning curve
  • Gets expensive
  • Complex interface

The Verdict

Overall Winner: Brevo

Brevo edges ahead with a 4.4 rating and stronger feature set, though ActiveCampaign remains a solid alternative, especially with its free tier.

Best Value

Brevo

From $25/mo

Most Features

Brevo

9 features

Share:

Thinking of switching?

Read our step-by-step migration guide to switch from Brevo to ActiveCampaign (or vice versa) without losing data.

Other Email Marketing Alternatives

ConvertKit

Brevo vs ConvertKit

Compare features & pricing

ActiveCampaign

Brevo vs ActiveCampaign

Compare features & pricing

Drip

Brevo vs Drip

Compare features & pricing

Moosend

Brevo vs Moosend

Compare features & pricing