Is Mailchimp better than Moosend?

Both Mailchimp and Moosend are popular Email Marketing tools. Mailchimp has a 4.2 rating while Moosend has 4.3. The best choice depends on your specific needs and budget.

How much does Mailchimp cost compared to Moosend?

Mailchimp offers a free plan and starts at $13/month. Moosend offers a free plan and starts at $999/month.

Can I switch from Mailchimp to Moosend?

Yes, you can switch between Mailchimp and Moosend. Check our migration guide for step-by-step instructions on how to transition your data and workflows.

Mailchimp vs Moosend

A detailed comparison of Mailchimp and Moosend — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026

MonthlyAnnual

Mailchimp

4.2(8,765 reviews)

Free tierFrom $13/mo

Moosend

4.3(876 reviews)

Free tier

Pricing Comparison

Plan	Mailchimp	Moosend
Free	Free	Free
Essentials	$13/mo	Custom
Standard	$20/mo	Custom
Premium	$350/mo	—

Feature Comparison

Feature	Mailchimp	Moosend
A/B testing
API access
Analytics
Commerce/payments
Free tier
Landing pages
Segmentation
Templates
Visual automations

Pros & Cons

Mailchimp

Pros

Huge brand recognition
Generous free plan
Easy to use

Cons

No affiliate program
Gets expensive
Complex pricing

Moosend

Pros

Very affordable
Lifetime recurring
Good automation builder

Cons

Smaller template library
Basic integrations
Limited CRM

The Verdict

Overall Winner: Mailchimp

Mailchimp edges ahead with a 4.2 rating and stronger feature set, though Moosend remains a solid alternative, especially with its free tier.

Best Value

Mailchimp

From $13/mo

Most Features

Mailchimp

9 features

Thinking of switching?

Read our step-by-step migration guide to switch from Mailchimp to Moosend (or vice versa) without losing data.

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