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Mailchimp vs ConvertKit

A detailed comparison of Mailchimp and ConvertKit — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Mailchimp

Mailchimp

4.2(8,765 reviews)
Free tierFrom $13/mo
ConvertKit

ConvertKit

4.6(2,456 reviews)
Free tier

Pricing Comparison

PlanMailchimpConvertKit
FreeFreeFree
Essentials$13/moCustom
Standard$20/moCustom
Premium$350/mo—

Feature Comparison

FeatureMailchimpConvertKit
A/B testing
API access
Analytics
Commerce/payments
Free tier
Landing pages
Segmentation
Templates
Visual automations

Pros & Cons

Mailchimp

Mailchimp

Pros

  • Huge brand recognition
  • Generous free plan
  • Easy to use

Cons

  • No affiliate program
  • Gets expensive
  • Complex pricing
ConvertKit

ConvertKit

Pros

  • Creator-focused
  • Visual automations
  • Generous free plan
  • 30% recurring 24mo

Cons

  • Limited design options
  • Basic reporting
  • No A/B on lower plans

The Verdict

Overall Winner: Mailchimp

Mailchimp edges ahead with a 4.2 rating and stronger feature set, though ConvertKit remains a solid alternative, especially with its free tier.

Best Value

Mailchimp

From $13/mo

Most Features

Mailchimp

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Mailchimp to ConvertKit (or vice versa) without losing data.

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