Mailchimp vs ActiveCampaign
A detailed comparison of Mailchimp and ActiveCampaign — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | Mailchimp | ActiveCampaign |
|---|---|---|
| Free | Free | $29/mo |
| Essentials | $13/mo | $49/mo |
| Standard | $20/mo | $149/mo |
| Premium | $350/mo | Custom |
Feature Comparison
| Feature | Mailchimp | ActiveCampaign |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics | ||
| Commerce/payments | ||
| Free tier | ||
| Landing pages | ||
| Segmentation | ||
| Templates | ||
| Visual automations |
Pros & Cons
Mailchimp
Pros
- Huge brand recognition
- Generous free plan
- Easy to use
Cons
- No affiliate program
- Gets expensive
- Complex pricing
ActiveCampaign
Pros
- Best-in-class automations
- Built-in CRM
- ML features
- 900+ integrations
Cons
- Steep learning curve
- Gets expensive
- Complex interface