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Mailchimp vs Drip

A detailed comparison of Mailchimp and Drip — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Mailchimp

Mailchimp

4.2(8,765 reviews)
Free tierFrom $13/mo
Drip

Drip

4.4(987 reviews)
From $39/mo

Pricing Comparison

PlanMailchimpDrip
FreeFreeCustom
Essentials$13/mo$39/mo
Standard$20/mo$49/mo
Premium$350/mo$89/mo

Feature Comparison

FeatureMailchimpDrip
A/B testing
API access
Analytics
Commerce/payments
Free tier
Landing pages
Segmentation
Templates
Visual automations
Automation
CRM
Email campaigns
SMS marketing
Transactional email

Pros & Cons

Mailchimp

Mailchimp

Pros

  • Huge brand recognition
  • Generous free plan
  • Easy to use

Cons

  • No affiliate program
  • Gets expensive
  • Complex pricing
Drip

Drip

Pros

  • Built for e-commerce
  • Powerful automation
  • Revenue attribution
  • 30% lifetime

Cons

  • No free tier
  • Expensive for small lists
  • Learning curve

The Verdict

Overall Winner: Mailchimp

Mailchimp edges ahead with a 4.2 rating and stronger feature set, though Drip remains a solid alternative, especially with its free tier.

Best Value

Mailchimp

From $13/mo

Most Features

Mailchimp

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Mailchimp to Drip (or vice versa) without losing data.

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