AI ToolHub

Klaviyo vs Moosend

A detailed comparison of Klaviyo and Moosend — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Klaviyo

Klaviyo

4.6(23,456 reviews)
Free tierFrom $45/mo
Moosend

Moosend

4.3(876 reviews)
Free tierFrom $9/mo

Pricing Comparison

PlanKlaviyoMoosend
FreeFreeFree
Email$45/mo$9/mo
Email + SMS$60/moCustom

Feature Comparison

FeatureKlaviyoMoosend
A/B testing
AI recommendations
Analytics
E-commerce integration
Email automation
Free tier
SMS marketing
Segmentation
API access
Commerce/payments
Landing pages
Templates
Visual automations

Pros & Cons

Klaviyo

Klaviyo

Pros

  • Best Shopify integration
  • Powerful segmentation
  • Predictive analytics
  • SMS + email

Cons

  • Expensive at scale
  • E-commerce focused
  • Learning curve
Moosend

Moosend

Pros

  • Very affordable
  • Lifetime recurring
  • Good automation builder

Cons

  • Smaller template library
  • Basic integrations
  • Limited CRM

The Verdict

Overall Winner: Moosend

Moosend edges ahead with a 4.3 rating and stronger feature set, though Klaviyo remains a solid alternative, especially with its free tier.

Best Value

Moosend

From $9/mo

Most Features

Klaviyo

8 features

Share:

Thinking of switching?

Read our step-by-step migration guide to switch from Klaviyo to Moosend (or vice versa) without losing data.

Other Email Marketing Alternatives

ConvertKit

Klaviyo vs ConvertKit

Compare features & pricing

ActiveCampaign

Klaviyo vs ActiveCampaign

Compare features & pricing

Drip

Klaviyo vs Drip

Compare features & pricing

Brevo

Klaviyo vs Brevo

Compare features & pricing