AI ToolHub

Klaviyo vs Brevo

A detailed comparison of Klaviyo and Brevo — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Klaviyo

Klaviyo

4.6(23,456 reviews)
Free tierFrom $45/mo
Brevo

Brevo

4.4(3,456 reviews)
Free tierFrom $25/mo

Pricing Comparison

PlanKlaviyoBrevo
FreeFreeFree
Email$45/mo$25/mo
Email + SMS$60/mo$65/mo
Enterprise—Custom

Feature Comparison

FeatureKlaviyoBrevo
A/B testing
AI recommendations
Analytics
E-commerce integration
Email automation
Free tier
SMS marketing
Segmentation
Automation
CRM
Email campaigns
Landing pages
Transactional email

Pros & Cons

Klaviyo

Klaviyo

Pros

  • Best Shopify integration
  • Powerful segmentation
  • Predictive analytics
  • SMS + email

Cons

  • Expensive at scale
  • E-commerce focused
  • Learning curve
Brevo

Brevo

Pros

  • Generous free tier
  • SMS marketing
  • CRM included
  • Transactional emails

Cons

  • Limited automation on free
  • Email design dated
  • Support can be slow

The Verdict

Overall Winner: Brevo

Brevo edges ahead with a 4.4 rating and stronger feature set, though Klaviyo remains a solid alternative, especially with its free tier.

Best Value

Brevo

From $25/mo

Most Features

Brevo

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Klaviyo to Brevo (or vice versa) without losing data.

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