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Klaviyo vs ActiveCampaign

A detailed comparison of Klaviyo and ActiveCampaign — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Klaviyo

Klaviyo

4.6(23,456 reviews)
Free tierFrom $45/mo
ActiveCampaign

ActiveCampaign

4.5(3,456 reviews)
From $29/mo

Pricing Comparison

PlanKlaviyoActiveCampaign
FreeFree$29/mo
Email$45/mo$49/mo
Email + SMS$60/mo$149/mo
Enterprise—Custom

Feature Comparison

FeatureKlaviyoActiveCampaign
A/B testing
AI recommendations
Analytics
E-commerce integration
Email automation
Free tier
SMS marketing
Segmentation
API access
Commerce/payments
Landing pages
Templates
Visual automations

Pros & Cons

Klaviyo

Klaviyo

Pros

  • Best Shopify integration
  • Powerful segmentation
  • Predictive analytics
  • SMS + email

Cons

  • Expensive at scale
  • E-commerce focused
  • Learning curve
ActiveCampaign

ActiveCampaign

Pros

  • Best-in-class automations
  • Built-in CRM
  • ML features
  • 900+ integrations

Cons

  • Steep learning curve
  • Gets expensive
  • Complex interface

The Verdict

Overall Winner: Klaviyo

Klaviyo edges ahead with a 4.6 rating and stronger feature set, though ActiveCampaign remains a solid alternative, especially with its free tier.

Best Value

ActiveCampaign

From $29/mo

Most Features

Klaviyo

8 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Klaviyo to ActiveCampaign (or vice versa) without losing data.

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