AI ToolHub

Klaviyo vs ConvertKit

A detailed comparison of Klaviyo and ConvertKit — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Klaviyo

Klaviyo

4.6(23,456 reviews)
Free tierFrom $45/mo
ConvertKit

ConvertKit

4.6(2,456 reviews)
Free tier

Pricing Comparison

PlanKlaviyoConvertKit
FreeFreeFree
Email$45/moCustom
Email + SMS$60/moCustom

Feature Comparison

FeatureKlaviyoConvertKit
A/B testing
AI recommendations
Analytics
E-commerce integration
Email automation
Free tier
SMS marketing
Segmentation
API access
Commerce/payments
Landing pages
Templates
Visual automations

Pros & Cons

Klaviyo

Klaviyo

Pros

  • Best Shopify integration
  • Powerful segmentation
  • Predictive analytics
  • SMS + email

Cons

  • Expensive at scale
  • E-commerce focused
  • Learning curve
ConvertKit

ConvertKit

Pros

  • Creator-focused
  • Visual automations
  • Generous free plan
  • 30% recurring 24mo

Cons

  • Limited design options
  • Basic reporting
  • No A/B on lower plans

The Verdict

Overall Winner: Klaviyo

Klaviyo edges ahead with a 4.6 rating and stronger feature set, though ConvertKit remains a solid alternative, especially with its free tier.

Best Value

Klaviyo

From $45/mo

Most Features

ConvertKit

9 features

Share:

Thinking of switching?

Read our step-by-step migration guide to switch from Klaviyo to ConvertKit (or vice versa) without losing data.

Other Email Marketing Alternatives

ConvertKit

Klaviyo vs ConvertKit

Compare features & pricing

ActiveCampaign

Klaviyo vs ActiveCampaign

Compare features & pricing

Drip

Klaviyo vs Drip

Compare features & pricing

Brevo

Klaviyo vs Brevo

Compare features & pricing