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Klaviyo vs Mailchimp

A detailed comparison of Klaviyo and Mailchimp — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Klaviyo

Klaviyo

4.6(23,456 reviews)
Free tierFrom $45/mo
Mailchimp

Mailchimp

4.2(8,765 reviews)
Free tierFrom $13/mo

Pricing Comparison

PlanKlaviyoMailchimp
FreeFreeFree
Email$45/mo$13/mo
Email + SMS$60/mo$20/mo
Premium—$350/mo

Feature Comparison

FeatureKlaviyoMailchimp
A/B testing
AI recommendations
Analytics
E-commerce integration
Email automation
Free tier
SMS marketing
Segmentation
API access
Commerce/payments
Landing pages
Templates
Visual automations

Pros & Cons

Klaviyo

Klaviyo

Pros

  • Best Shopify integration
  • Powerful segmentation
  • Predictive analytics
  • SMS + email

Cons

  • Expensive at scale
  • E-commerce focused
  • Learning curve
Mailchimp

Mailchimp

Pros

  • Huge brand recognition
  • Generous free plan
  • Easy to use

Cons

  • No affiliate program
  • Gets expensive
  • Complex pricing

The Verdict

Overall Winner: Mailchimp

Mailchimp edges ahead with a 4.2 rating and stronger feature set, though Klaviyo remains a solid alternative, especially with its free tier.

Best Value

Mailchimp

From $13/mo

Most Features

Mailchimp

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Klaviyo to Mailchimp (or vice versa) without losing data.

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