Klaviyo vs GetResponse

A detailed comparison of Klaviyo and GetResponse — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Klaviyo

Klaviyo

4.6(23,456 reviews)
Free tierFrom $45/mo
GetResponse

GetResponse

4.3(1,567 reviews)
Free tierFrom $19/mo

Pricing Comparison

PlanKlaviyoGetResponse
FreeFreeFree
Email$45/mo$19/mo
Email + SMS$60/mo$59/mo
Ecommerce Marketing$119/mo

Feature Comparison

FeatureKlaviyoGetResponse
A/B testing
AI recommendations
Analytics
E-commerce integration
Email automation
Free tier
SMS marketing
Segmentation
API access
Commerce/payments
Landing pages
Templates
Visual automations

Pros & Cons

Klaviyo

Klaviyo

Pros

  • Best Shopify integration
  • Powerful segmentation
  • Predictive analytics
  • SMS + email

Cons

  • Expensive at scale
  • E-commerce focused
  • Learning curve
GetResponse

GetResponse

Pros

  • Webinar hosting included
  • Conversion funnels
  • Good automation
  • 33% recurring

Cons

  • Deliverability concerns
  • UI dated
  • Limited free plan

The Verdict

Overall Winner: GetResponse

GetResponse edges ahead with a 4.3 rating and stronger feature set, though Klaviyo remains a solid alternative, especially with its free tier.

Best Value

GetResponse

From $19/mo

Most Features

GetResponse

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Klaviyo to GetResponse (or vice versa) without losing data.

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