ActiveCampaign vs Mailchimp
A detailed comparison of ActiveCampaign and Mailchimp — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | ActiveCampaign | Mailchimp |
|---|---|---|
| Lite | $29/mo | Free |
| Plus | $49/mo | $13/mo |
| Professional | $149/mo | $20/mo |
| Enterprise | Custom | $350/mo |
Feature Comparison
| Feature | ActiveCampaign | Mailchimp |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics | ||
| Commerce/payments | ||
| Free tier | ||
| Landing pages | ||
| Segmentation | ||
| Templates | ||
| Visual automations |
Pros & Cons
ActiveCampaign
Pros
- Best-in-class automations
- Built-in CRM
- ML features
- 900+ integrations
Cons
- Steep learning curve
- Gets expensive
- Complex interface
Mailchimp
Pros
- Huge brand recognition
- Generous free plan
- Easy to use
Cons
- No affiliate program
- Gets expensive
- Complex pricing