ActiveCampaign vs Drip
A detailed comparison of ActiveCampaign and Drip — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | ActiveCampaign | Drip |
|---|---|---|
| Lite | $29/mo | Custom |
| Plus | $49/mo | $39/mo |
| Professional | $149/mo | $49/mo |
| Enterprise | Custom | $89/mo |
Feature Comparison
| Feature | ActiveCampaign | Drip |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics | ||
| Commerce/payments | ||
| Free tier | ||
| Landing pages | ||
| Segmentation | ||
| Templates | ||
| Visual automations | ||
| Automation | ||
| CRM | ||
| Email campaigns | ||
| SMS marketing | ||
| Transactional email |
Pros & Cons
ActiveCampaign
Pros
- Best-in-class automations
- Built-in CRM
- ML features
- 900+ integrations
Cons
- Steep learning curve
- Gets expensive
- Complex interface
Drip
Pros
- Built for e-commerce
- Powerful automation
- Revenue attribution
- 30% lifetime
Cons
- No free tier
- Expensive for small lists
- Learning curve