AI ToolHub

ActiveCampaign vs Brevo

A detailed comparison of ActiveCampaign and Brevo — features, pricing, pros & cons, and which one is right for you.

Last updated: April 14, 2026
MonthlyAnnual
ActiveCampaign

ActiveCampaign

4.5(3,456 reviews)
From $49/mo
Brevo

Brevo

4.4(3,456 reviews)
Free tierFrom $19/mo

Pricing Comparison

PlanActiveCampaignBrevo
Lite$49/moFree
Plus$79/mo$19/mo
Professional$169/mo$49/mo
EnterpriseCustomCustom

Feature Comparison

FeatureActiveCampaignBrevo
A/B testing
API access
Analytics
Commerce/payments
Free tier
Landing pages
Segmentation
Templates
Visual automations
Automation
CRM
Email campaigns
SMS marketing
Transactional email

Pros & Cons

ActiveCampaign

ActiveCampaign

Pros

  • Best-in-class automations
  • Built-in CRM
  • ML features
  • 900+ integrations

Cons

  • Steep learning curve
  • Gets expensive
  • Complex interface
Brevo

Brevo

Pros

  • Generous free tier
  • SMS marketing
  • CRM included
  • Transactional emails

Cons

  • Limited automation on free
  • Email design dated
  • Support can be slow

The Verdict

Overall Winner: Brevo

Brevo edges ahead with a 4.4 rating and stronger feature set, though ActiveCampaign remains a solid alternative, especially with its free tier.

Best Value

Brevo

From $19/mo

Most Features

Brevo

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from ActiveCampaign to Brevo (or vice versa) without losing data.

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