ActiveCampaign vs ConvertKit
A detailed comparison of ActiveCampaign and ConvertKit — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | ActiveCampaign | ConvertKit |
|---|---|---|
| Lite | $29/mo | Free |
| Plus | $49/mo | Custom |
| Professional | $149/mo | Custom |
| Enterprise | Custom | — |
Feature Comparison
| Feature | ActiveCampaign | ConvertKit |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics | ||
| Commerce/payments | ||
| Free tier | ||
| Landing pages | ||
| Segmentation | ||
| Templates | ||
| Visual automations |
Pros & Cons
ActiveCampaign
Pros
- Best-in-class automations
- Built-in CRM
- ML features
- 900+ integrations
Cons
- Steep learning curve
- Gets expensive
- Complex interface
ConvertKit
Pros
- Creator-focused
- Visual automations
- Generous free plan
- 30% recurring 24mo
Cons
- Limited design options
- Basic reporting
- No A/B on lower plans