Moosend vs ConvertKit

A detailed comparison of Moosend and ConvertKit — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Moosend

Moosend

4.3(876 reviews)
Free tierFrom $9/mo
ConvertKit

ConvertKit

4.6(2,456 reviews)
Free tierFrom $29/mo

Pricing Comparison

PlanMoosendConvertKit
Free ForeverFreeFree
Pro$9/mo$29/mo
EnterpriseCustom$59/mo
EnterpriseCustom

Feature Comparison

FeatureMoosendConvertKit
A/B testing
API access
Analytics
Commerce/payments
Free tier
Landing pages
Segmentation
Templates
Visual automations

Pros & Cons

Moosend

Moosend

Pros

  • Very affordable
  • Lifetime recurring
  • Good automation builder

Cons

  • Smaller template library
  • Basic integrations
  • Limited CRM
ConvertKit

ConvertKit

Pros

  • Creator-focused
  • Visual automations
  • Generous free plan
  • 30% recurring 24mo

Cons

  • Limited design options
  • Basic reporting
  • No A/B on lower plans

The Verdict

Overall Winner: ConvertKit

ConvertKit edges ahead with a 4.6 rating and stronger feature set, though Moosend remains a solid alternative, especially with its free tier.

Best Value

Moosend

From $9/mo

Most Features

ConvertKit

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Moosend to ConvertKit (or vice versa) without losing data.

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