Is Moosend better than ActiveCampaign?

Both Moosend and ActiveCampaign are popular Email Marketing tools. Moosend has a 4.3 rating while ActiveCampaign has 4.5. The best choice depends on your specific needs and budget.

How much does Moosend cost compared to ActiveCampaign?

Moosend offers a free plan and starts at $9/month. ActiveCampaign starts at $29/month.

Can I switch from Moosend to ActiveCampaign?

Yes, you can switch between Moosend and ActiveCampaign. Check our migration guide for step-by-step instructions on how to transition your data and workflows.

Moosend vs ActiveCampaign

A detailed comparison of Moosend and ActiveCampaign — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026

MonthlyAnnual

Moosend

4.3(876 reviews)

Free tierFrom $9/mo

ActiveCampaign

4.5(3,456 reviews)

From $29/mo

Pricing Comparison

Plan	Moosend	ActiveCampaign
Free Forever	Free	$29/mo
Pro	$9/mo	$49/mo
Enterprise	Custom	$149/mo
Enterprise	Custom	Custom

Feature Comparison

Feature	Moosend	ActiveCampaign
A/B testing
API access
Analytics
Commerce/payments
Free tier
Landing pages
Segmentation
Templates
Visual automations

Pros & Cons

Moosend

Pros

Very affordable
Lifetime recurring
Good automation builder

Cons

Smaller template library
Basic integrations
Limited CRM

ActiveCampaign

Pros

Best-in-class automations
Built-in CRM
ML features
900+ integrations

Cons

Steep learning curve
Gets expensive
Complex interface

The Verdict

Overall Winner: Moosend

Moosend edges ahead with a 4.3 rating and stronger feature set, though ActiveCampaign remains a solid alternative, especially with its free tier.

Best Value

Moosend

From $9/mo

Most Features

Moosend

8 features

Thinking of switching?

Read our step-by-step migration guide to switch from Moosend to ActiveCampaign (or vice versa) without losing data.

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