Drip vs Klaviyo
A detailed comparison of Drip and Klaviyo — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | Drip | Klaviyo |
|---|---|---|
| 0-2,500 contacts | $39/mo | Free |
| 2,501-5,000 contacts | $59/mo | $45/mo |
| 5,001-10,000 contacts | $99/mo | $60/mo |
| 10,001-20,000 contacts | $159/mo | — |
| 20,001-30,000 contacts | $189/mo | — |
| 30,001-40,000 contacts | $209/mo | — |
Feature Comparison
| Feature | Drip | Klaviyo |
|---|---|---|
| A/B testing | ||
| Automation | ||
| CRM | ||
| Email campaigns | ||
| Free tier | ||
| Landing pages | ||
| SMS marketing | ||
| Segmentation | ||
| Transactional email | ||
| AI recommendations | ||
| Analytics | ||
| E-commerce integration | ||
| Email automation |
Pros & Cons
Drip
Pros
- Built for e-commerce
- Powerful automation
- Revenue attribution
- 30% lifetime
Cons
- No free tier
- Expensive for small lists
- Learning curve
Klaviyo
Pros
- Best Shopify integration
- Powerful segmentation
- Predictive analytics
- SMS + email
Cons
- Expensive at scale
- E-commerce focused
- Learning curve