Drip vs ActiveCampaign
A detailed comparison of Drip and ActiveCampaign — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | Drip | ActiveCampaign |
|---|---|---|
| Free Trial | Custom | $29/mo |
| Basic (Up to 500 contacts) | $39/mo | $49/mo |
| Mid-range (Up to 2,500 contacts) | $49/mo | $149/mo |
| Higher-range (Up to 5,000 contacts) | $89/mo | Custom |
Feature Comparison
| Feature | Drip | ActiveCampaign |
|---|---|---|
| A/B testing | ||
| Automation | ||
| CRM | ||
| Email campaigns | ||
| Free tier | ||
| Landing pages | ||
| SMS marketing | ||
| Segmentation | ||
| Transactional email | ||
| API access | ||
| Analytics | ||
| Commerce/payments | ||
| Templates | ||
| Visual automations |
Pros & Cons
Drip
Pros
- Built for e-commerce
- Powerful automation
- Revenue attribution
- 30% lifetime
Cons
- No free tier
- Expensive for small lists
- Learning curve
ActiveCampaign
Pros
- Best-in-class automations
- Built-in CRM
- ML features
- 900+ integrations
Cons
- Steep learning curve
- Gets expensive
- Complex interface