Is Mailchimp worth it?

Mailchimp has a 4.2/5 rating from 8,765 reviews. It offers a free plan so you can try it risk-free.

Does Mailchimp have a free plan?

Yes, Mailchimp offers a free plan that you can use to get started without a credit card.

What are the best alternatives to Mailchimp?

Top alternatives to Mailchimp include other tools in the Email Marketing category. Visit our alternatives page to compare features and pricing side-by-side.

Mailchimp

4.2(8,765 reviews)

Email MarketingFree tier

Mailchimp is the world's most popular email marketing platform.

Last updated: April 15, 2026

mailchimp.com

CategoryEmail Marketing

Rating4.2/5

Free TierYes

VerifiedYes

Pros

Huge brand recognition
Generous free plan
Easy to use

Cons

No affiliate program
Gets expensive
Complex pricing

Pricing

MonthlyAnnual

Free

Up to 500 contacts
1,000 monthly sends
Basic email templates
Marketing CRM
Website builder

Essentials

$13/mo

Starts at 500 contacts
5,000 monthly sends
A/B testing
24/7 email & chat support
Custom branding

Standard

$20/mo

Starts at 500 contacts
6,000 monthly sends
Customer journey builder
Send time optimization
Behavioral targeting
Customizable templates

Premium

$350/mo

Starts at 10,000 contacts
150,000 monthly sends
Advanced segmentation
Role-based access
Phone & priority support
Unlimited audience seats

Features

A/B testing

API access

Analytics

Commerce/payments

Free tier

Landing pages

Segmentation

Templates

Visual automations

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