SEMrush vs SE Ranking
A detailed comparison of SEMrush and SE Ranking — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | SEMrush | SE Ranking |
|---|---|---|
| Pro | $129.95/mo | $55/mo |
| Guru | $249.95/mo | $109/mo |
| Business | $499.95/mo | $239/mo |
| Custom | — | Custom |
Feature Comparison
| Feature | SEMrush | SE Ranking |
|---|---|---|
| AI writing | ||
| API access | ||
| Audit tool | ||
| Backlink analysis | ||
| Content editor | ||
| Content optimization | ||
| Free tier | ||
| Keyword research | ||
| SERP analysis |
Pros & Cons
SEMrush
Pros
- Most comprehensive SEO suite
- Excellent competitive analysis
- Huge keyword database
Cons
- Expensive
- Overwhelming for beginners
SE Ranking
Pros
- Affordable pricing
- Accurate rank tracking
- Good competitor analysis
Cons
- Smaller backlink database
- Less known brand
- Limited integrations