Moosend vs Mailchimp

A detailed comparison of Moosend and Mailchimp — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Moosend

Moosend

4.3(876 reviews)
Free tier
Mailchimp

Mailchimp

4.2(8,765 reviews)
Free tierFrom $13/mo

Pricing Comparison

PlanMoosendMailchimp
Free ForeverFreeFree
ProCustom$13/mo
EnterpriseCustom$20/mo
Premium$350/mo

Feature Comparison

FeatureMoosendMailchimp
A/B testing
API access
Analytics
Commerce/payments
Free tier
Landing pages
Segmentation
Templates
Visual automations

Pros & Cons

Moosend

Moosend

Pros

  • Very affordable
  • Lifetime recurring
  • Good automation builder

Cons

  • Smaller template library
  • Basic integrations
  • Limited CRM
Mailchimp

Mailchimp

Pros

  • Huge brand recognition
  • Generous free plan
  • Easy to use

Cons

  • No affiliate program
  • Gets expensive
  • Complex pricing

The Verdict

Overall Winner: Mailchimp

Mailchimp edges ahead with a 4.2 rating and stronger feature set, though Moosend remains a solid alternative, especially with its free tier.

Best Value

Mailchimp

From $13/mo

Most Features

Mailchimp

9 features

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Thinking of switching?

Read our step-by-step migration guide to switch from Moosend to Mailchimp (or vice versa) without losing data.

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