ConvertKit vs Klaviyo
A detailed comparison of ConvertKit and Klaviyo — features, pricing, pros & cons, and which one is right for you.
Last updated: April 12, 2026
MonthlyAnnual
Pricing Comparison
| Plan | ConvertKit | Klaviyo |
|---|---|---|
| Free | Free | Free |
| Creator | Custom | $45/mo |
| Creator Pro | Custom | $60/mo |
Feature Comparison
| Feature | ConvertKit | Klaviyo |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics | ||
| Commerce/payments | ||
| Free tier | ||
| Landing pages | ||
| Segmentation | ||
| Templates | ||
| Visual automations | ||
| AI recommendations | ||
| E-commerce integration | ||
| Email automation | ||
| SMS marketing |
Pros & Cons
ConvertKit
Pros
- Creator-focused
- Visual automations
- Generous free plan
- 30% recurring 24mo
Cons
- Limited design options
- Basic reporting
- No A/B on lower plans
Klaviyo
Pros
- Best Shopify integration
- Powerful segmentation
- Predictive analytics
- SMS + email
Cons
- Expensive at scale
- E-commerce focused
- Learning curve