AI ToolHub

Brevo vs Mailchimp

A detailed comparison of Brevo and Mailchimp — features, pricing, pros & cons, and which one is right for you.

Last updated: April 12, 2026
MonthlyAnnual
Brevo

Brevo

4.4(3,456 reviews)
Free tierFrom $19/mo
Mailchimp

Mailchimp

4.2(8,765 reviews)
Free tierFrom $13/mo

Pricing Comparison

PlanBrevoMailchimp
FreeFreeFree
Starter$19/mo$13/mo
Business$49/mo$20/mo
BrevoPlusCustom$350/mo

Feature Comparison

FeatureBrevoMailchimp
A/B testing
Automation
CRM
Email campaigns
Free tier
Landing pages
SMS marketing
Segmentation
Transactional email
API access
Analytics
Commerce/payments
Templates
Visual automations

Pros & Cons

Brevo

Brevo

Pros

  • Generous free tier
  • SMS marketing
  • CRM included
  • Transactional emails

Cons

  • Limited automation on free
  • Email design dated
  • Support can be slow
Mailchimp

Mailchimp

Pros

  • Huge brand recognition
  • Generous free plan
  • Easy to use

Cons

  • No affiliate program
  • Gets expensive
  • Complex pricing

The Verdict

Overall Winner: Mailchimp

Mailchimp edges ahead with a 4.2 rating and stronger feature set, though Brevo remains a solid alternative, especially with its free tier.

Best Value

Mailchimp

From $13/mo

Most Features

Brevo

9 features

Share:

Thinking of switching?

Read our step-by-step migration guide to switch from Brevo to Mailchimp (or vice versa) without losing data.

Other Email Marketing Alternatives

ConvertKit

Brevo vs ConvertKit

Compare features & pricing

ActiveCampaign

Brevo vs ActiveCampaign

Compare features & pricing

Drip

Brevo vs Drip

Compare features & pricing

Moosend

Brevo vs Moosend

Compare features & pricing